Examples — Real life uses of topikality

topikality isn’t about more info. It’s about better info. It’s about staying up to date, without wading through all the irrelevant stuff.

Here are a few examples showing some real life uses of topikality.

Choosing a new mobile phone

A Blackberry addict wanted to upgrade from his trusty Blackberry Pearl mobile phone. Not sure whether the Blackberry Bold or the Storm was better for business, he set up a topikality topik for each of the phones and monitored the online chatter. It soon became evident the Bold was better for business use, and the Storm was a cool new gadget.

Watch the mobile phone demo to see how you might use topikality…

First to know the latest football shenanigans

A slightly obsessive English Premier League fan simply didn’t have the time to monitor all the football media outlets to keep his finger on the pulse. Instead, he set up a topikality topik, and starting receiving the most relevant breaking news to his inbox, keeping him one step ahead of his friends.

Watch the football demo to see how you might use topikality…

Visit the EPL_Updates twitter account to read a stream of articles from this topik …

Keep up-to-date with your customers

A professional services company wanted to build better customer relationships by keeping up-to-date with any breaking news about their customers. They set up a topikality topik using their customers’ company and key executive names, and started receiving relevant breaking news about those customers, each day. This helped them focus on their customers’ needs, and their customers loved the pro-active interest in their business.

What’s happening in my profession?

A businesswoman wanted to stay current with trends and happenings in her profession. It was too important to wait ’til the monthly printed journals were published and waiting for the bi-annual conferences was simply out of the question. So she set up a topikality topik using the name of the profession and common phrases, and instantly started receiving a daily list of relevant articles to help her stay on top.

Blogger’s research tool

A prominent blogger is renowned for her broad and cutting edge knowledge. To keep a finger on the pulse and retain her opinion leader status, she uses topikality as a research tool. It delivers highly relevant resource material and ‘food for thought’, with minimal time and effort on her part. So she has more time to focus on blogging and the numerous social media conversations orbiting her blog and domain.

Visit the Limes & Lycopene blog to see how you might use topikality…

Monitoring international business practices

An emerging Outplacement Services firm wanted to ensure their business practices were up-to-date with international trends and offerings. Using topikality to monitor the most relevant international media articles, they quickly created a picture of what other organisations were doing, enabling them to alter their business practises accordingly.

Know your competitors

When a small business was pitching for new work against large competitors, it was important for them to monitor competitor news and activities. Rather than visiting competitor and industry news websites every day, they set up a topikality topik, and instantly started receiving regular updates that helped them remain competitive.

Online Reputation Management

The marketing manager of a mainstream software company was finding it increasingly difficult to monitor news sites and blogs to ‘listen’ to what people are saying about her company and brand. Customer opinion spreads fast, and she wanted to make sure she responded quickly to any negative or misleading mentions. Rather than manually monitoring each site, she set up a topikality topik and drastically reduced her monitoring time each month.

Students researching online for assignments

A Political Science uni student set up a topikality topik to help him find track down the latest news for an assignment. Instead of trawling the Internet for current political articles and sifting out the irrelevant general information, he was able to focus on planning his assignment, while the specific news he was after came directly to him.

Monitoring licensees

A charity and health education advocate constantly uses topikality to monitor media coverage and use of its healthy eating logo by licensees. By using topikality to sift through the clutter and eliminate irrelevant articles (instead of Google Alerts and manual Google searches), the monitoring team saves valuable hours every week.